We would like to invite you to the next monthly dinner of the Australian Arab business Council (AABC) on Wednesday 21st Febraury 2018.
The dinner will be sponsored by Lefand Group
· Beyond obsession, Customer Empathy as a business priority
· The importance and role of conspicuous experiences
· Just what entails a valuable and differentiated experience at retail
· The resurgence of the experience economy and the measure of experience as a business metric
· How building cultural capital through creativity delivers commercial advantage
Mr Danny Lattouf , Regional Head of Retail – Y&R ANZ, will explore the above issues at the dinner .